Grassmarket Community Project

Grassmarket Community Project supports people facing homelessness, isolation and other significant barriers through a range of social enterprises and community-led services. As the organisation continues to grow, they want to ensure their digital systems, processes and communications are supporting both staff and wider organisational goals. 

The leadership team needed a clearer understanding of how existing software applications were being used across the organisation and whether they were effectively supporting day to day operations. There was also a need to improve digital processes, strengthen e-commerce capabilities ahead of a major international trade event, and build staff confidence in using social media effectively and responsibly. 

Our Breeze team supported Grassmarket Community Project across a range of digital strategy and digital marketing projects. 

One project focus was a comprehensive review of software systems and applications, working closely with staff teams to understand how digital tools support their work, where challenges exist and where opportunities for improvement could be identified. This informed the development of a practical digital roadmap to guide future investment and system development.

We also supported the organisation's preparations for New York City Tartan Week 2024, helping optimise its e-commerce and shipping processes to manage international orders more efficiently and ensure a smooth customer experience. 

Thanks to our support, Grassmarket now have a clear digital roadmap to support future development and decision-making, improved understanding of digital tools across the organisation and enhanced e-commerce processes for sales and fulfilment.